aldea: pronounced al-DEH-ah; meaning village or small community
Founded by middle class folks on a journey to bring the village mindset back to our hard working, artistic communities. Proudly woman and latino owned, we come from humble beginnings - knowing the importance of rolling up our sleeves and the power in achieving goals for the greater good.
Our founders were raised on Midwest hospitality and village mentalities, from big city and small town perspectives.
What We Do
Modern Drinking
Decades of beverage leadership and award winning service, applied to the new age of drinking and entertainment.
Creative Partnerships
Cross discipline, hospitable collaborations. Mutually beneficial, value aligned and village centric.
Written Word
Experienced newsletter publishing and ghostwriting. Hospitality communications, education and development.
Artist Events
Creative hospitality — from culinary arts to live showcases and services. Community driven, experiential design.
Understanding the necessity of wearing multiple hats, as small business owners and creatives — our ability to achieve success is rooted in personal, strategic, and innovative wellness. Because as hospitality folks know - none of us can pour from an empty cup.
Who We Are
Liz Mendez- Liz takes over twenty years of experience in restaurant operations, beverage development and leadership coaching to help small businesses go from surviving to thriving.
Mark Mendez-Mark takes over 3 decades of restaurant experience to advise, coach, and help small businesses be profitable.
Let’s Chat…
Our expertise covers multiple disciplines across the culinary arts, hospitality, operations, and creativity. We love chatting with restaurant folks and artists alike - drop us a line and let’s chat.