New Age of Creative Hospitality
Restaurant and retail folks often feel as though they have to be content creators in today’s world of branding and business. And while having a social media presence is the current day version of being listed in the Yellow Pages - there are platforms and practices that are easily incorporated into building revenue creatively, alongside community.
Website: number one reason most guests visit a website - to view the menu, as noted in our Menu Design Dynamics - it’s one of your greatest marketing tools. So, make sure it’s easily found and up to date. A new creative opportunity to build champions and loyalty, is actually a blast from the past - blogs and recipes. Our clients get a playbook of best practices on how to take old school blogs that turns guests into community.
Online Revenue Streams: too often restaurants are simply adding daily specials to social media platforms - sometimes with likes from all over the globe, that rarely convert to dollars or visits. Again - it’s good to be listed on those sites, but do they convert to dollars? If so, high five. If not, it could be time to consider building on platforms that drive traffic to your website and revenue to the bottom line. Substack and YouTube are great examples - if either feel like a heavy lift, drop us a note. We help restaurants, retail and dispensaries with easy DIY guides to get up, running and on the way to creating truly alternative revenue streams.
Tapping Talent: the restaurant industry is full of creative folks, who are looking to build photography and film portfolios or start their journey in writing. Whether it’s within your walls or an industry regular looking to expand their scope of work - there may be talent hiding in plain sight.
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