Menu Design Dynamics
In the digital age, physical menus are still one of the most important marketing tools for restaurants and retail, from online to on premise - they inform guests how to spend.
Whether you’re working with a designer or running a leaner budget and creating menus in house - the three pillars of Style, Strategy and Functionality give leaders and their teams a framework to consider when developing one of the most important aspects of a service based business.
Style is what most folks love about creating menus - colored paper, fonts, covers and more. In a world where everyone talks brand make sure guests can read and utilize menus, too.
Strategy is key to ensure menus are driving revenue, while delivering a tactile experience and encouraging guests to return - diverse offerings, pricing and storytelling all play a part.
Functionality is important so your teams are set up for success, a poorly laid out menu can interrupt service and crush the kitchen. Make menus work for you and the guest.
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